Previous 2 of 2 Art Direction Next  Logo> Impath Web Site Impath provides information to help doctors and pharmaceutical companies treat cancer patients. This design had to be approved by a board of 12 PhDs. I prepared a presentation that showed how each element on the home page connected a marketing objective to an intended audience. To answer the question, "Who is Impath?" I wrote the line, "We provide information to help physicians, hospitals and pharmaceutical companies treat cancer patients." Matt Jurgemeyer designed this site.