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Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
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Chapter 1: Understanding Business Communication
Chapter Objectives
On the Job
When You Care Enough to Send the Very Best—Inside or Outside the Company
Achieving Career Success Through Effective Communication
Adapting to the Changing Workplace
Setting Your Course for Effective Communication
Communicating in Organizations
Internal Communication
External Communication
Understanding the Communication Process
Recognizing Communication Barriers
Perceptual Differences
Restrictive Environments
Distractions
Deceptive Tactics
Overcoming Barriers to Improve Communication
Guideline 1: Adopt an Audience-Centered Approach
Guideline 2: Foster an Open Communication Climate
Guideline 3: Create Lean, Efficient Messages
Guideline 4: Commit to Ethical Communication
Strengthening Your Communication Skills
Applying What You've Learned
Chapter Wrap-Up
Summary of Learning Objectives
On the Job
Solving a Communication Dilemma at Hallmark
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Document for Analysis
Exercises
© 2006
Pearson Prentice Hall, Inc.
| A Pearson Education Company | Upper Saddle River, New Jersey 07458
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