Business Communication (activebook 2.0)
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Chapter 1: Understanding Business Communication


  

Chapter Objectives

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After studying this chapter, you should be able to:
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  1. Explain why effective communication is important to organizations and how it can help you succeed in business

  2. Discuss four changes in the workplace that are intensifying the need to communicate effectively

  3. Describe how organizations share information internally and externally

  4. List and briefly define the six phases of the communication process

  5. Identify and briefly discuss four types of communication barriers

  6. Discuss four guidelines for overcoming communication barriers

  7. Differentiate between an ethical dilemma and an ethical lapse; then list four questions that will help you decide what is ethical
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