Test Your Knowledge

1. How have market globalization and cultural diversity contributed to the increased importance of intercultural communication?
   
   
2. What is the relationship between culture and subculture?
   
   
3. What are the four basic characteristics of culture?
   
   
4. How do high-context cultures differ from low-context cultures?
   
   
5. In addition to contextual differences, what other categories of cultural differences exist?
   
   
6. What four principles apply to ethical intercultural communication?
   
   
7. What is ethnocentrism, and how can it be overcome in communication?
   
   
8. Why is it a good idea to avoid slang and idioms when addressing a multicultural audience?
   
   
9. What are some ways to improve oral skills when communicating with people of other cultures?
   
   
10. What is the purpose of back-translation when preparing a message in another language?