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Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
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Chapter 4: Planning Business Messages
Chapter Objectives
On the Job
Designing a Blueprint for Success
Understanding the Three-Step Writing Process
What Is the Three-Step Process?
How Does the Three-Step Process Work?
Analyzing Your Purpose and Audience
Define Your Purpose
Develop an Audience Profile
Investigating Necessary Information
Find Out Exactly What Your Audience Wants to Know
Provide All Required Information
Adapting Your Message to Serve Your Audience and Purpose
Select the Appropriate Channel and Medium
Establish a Good Relationship with Your Audience
Chapter Wrap-Up
Summary of Learning Objectives
On the Job
Solving a Communication Dilemma at Home Depot
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Document for Analysis
Exercises
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Pearson Prentice Hall, Inc.
| A Pearson Education Company | Upper Saddle River, New Jersey 07458
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