Business Communication (activebook 2.0)
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Chapter 4: Planning Business Messages


  

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Comments by Dr. McMurrey

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  1. What are the three steps in the writing process?

  2. What two types of purposes do all business messages have?

  3. What do you need to know in order to develop an audience profile?

  4. How can you test the thoroughness of the information you include in a message?

  5. What is media richness and how is it determined?

  6. What is the "you" attitude and how does it differ from an "I" attitude?

  7. Why is it important to establish your credibility when communicating with an audience of strangers?

  8. How does using bias-free language help communicators to establish a good relationship with their audiences?

  9. What are the main advantages of oral communication? Of written media?

  10. What is boilerplate, and how is it used?
Comments by Dr. McMurrey

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