Business Communication (activebook 2.0)
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Business Communication (activebook 2.0)

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Chapter 7: Writing Routine, Good-News, and Goodwill Messages

Chapter Objectives
On the Job
 Keeping Millions of People Happy, One Spoonful at a Time
Using the Three-Step Writing Process for Routine Messages
 Step 1: Planning Routine Messages
 Step 2: Writing Routine Messages
 Step 3: Completing Routine Messages
Making Routine Requests
 Strategy for Routine Requests
 Types of Routine Requests
Sending Routine Replies and Positive Messages
 Strategy for Routine Replies and Positive Messages
 Types of Routine Replies and Positive Messages
Chapter Wrap-Up
Summary of Learning Objectives
On the Job
 Solving a Communication Dilemma at Campbell Soup Company
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
 Documents for Analysis
Exercises
Cases
 Applying the Three-Step Writing Process to Cases

 

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