Government & Business Correspondence:
Planning Business Messages — Thill/Bovee 4



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This quiz is based on Business Communication (activebook 2.0) by John V. Thill and Courtland L. Bovee.

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  1. The three-step writing process includes planning, writing, and reading your business messages.
    True
    False
  2. When developing an audience profile, you need to know all of the following except:
    the make-up of the audience
    their probable reaction to the message
    their relationship to you
    how much they already know about business communications
  3. For almost all messages, you should collect information formally.
    True
    False
  4. Which of the following is not a good question to ask when you want to check the completeness of a document?
    who
    what
    why
    when
    how
    if
  5. Dating your online messages ________.
    ensures readers that the information is still accurate
    forces readers to look at current information
    show that you were communicating online on that date
    emphasizes the importance of the season in your message
  6. Media richness is the _____________.
    monetary value of media
    value of a medium in a given communication situation
    stock market value of a medium
    value of communications to television, radio, and print advertisements
  7. All of the following except ________ is a determinant of media richness.
    conveyance of a message by means of more than one informational cue
    facilitation of feedback
    incorporation of grammar and spell-check functions
    establishment of personal focus
  8. Which of the following communications choices would be best if your purpose is to collaborate with the audience?
    e-mail
    fax
    report
    oral channel
  9. One of e-mail’s drawbacks is lack of privacy.
    True
    False
  10. Letters are more private than memos.
    True
    False
  11. Which of the following is not a good reason to choose electronic media?
    You need speed.
    You are physically separated from the audience.
    You want to encourage interaction.
    Time zones differ.
  12. Which of the following would not be good etiquette when sending a fax?
    faxing a personal message
    using a cover sheet for specifics about the message
    signing the fax
    calling before faxing urgent or long documents
  13. When developing an audience-centered message, you cannot overdo the “you” attitude.
    True
    False
  14. You should emphasize the positive and eliminate the negative in messages in order to establish a good relationship with your audience.
    True
    False
  15. Double-speak is a synonym for double-entendre.
    True
    False
  16. Which of the following sentences is best?
    We imagine this opportunity will be good for you.
    We hope you will like this opportunity.
    We trust you will make the best choice in taking this opportunity.
    We are happy to offer you this opportunity.
  17. Which of the following uses bias-free language?
    The female doctor will see you now.
    Dr. Ling is 6 feet tall.
    Our best foreman deserves a raise.
    Would you please send our waitress over?


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