Answer the questions in this quiz to see how well you've read and understood the chapter. Feel free to look up answers in the book and retake this quiz until you get all the answers right. This quiz is based on Business Communication (activebook 2.0) by John V. Thill and Courtland L. Bovee. When you're through, just click on SEND to check your answers. If you want to start over, just click on RESET! Your name Your nickname(which you created when you filled out the questionnaire for this course) Which version of this course are you taking? Classroom Online Other The principal strength of the AIDA plan for organizing persuasive messages is that it immediately calls the audience to decisive action. True False All of the following are common types of support for product claims except: product samples brochures describing the product and its benefits statistics regarding the product's effectiveness samples of inferior competing products Fundraising letters should have long warm-ups that ease the audience into your request with a detailed story about the cause. True False You reason from specific evidence to a general principle through _____________. induction logic analogy deduction The problem you'll most likely encounter when you write persuasive messages is: the audience’s self-esteem motivation a lack of understanding of your metaphors the audience’s inherent suspicion of persuasive messages busy audiences that receive many competing requests All of the following are good ways to establish your credibility except: demonstrating your expertise naming the sources of your information arguing through emotional appeals showing that your intentions are good An analogy is an example of: logical appeal assuming a false cause begging the question a request for action A paragraph in a sales message that relates the benefits of the product to a specific problem fulfills the __________ part of the AIDA plan. attention interest desire action Which of the following sentences would be the most effective revision to this sentence: "It seems to me that this problem could best be solved internally by existing personnel"? Existing personnel could best solve this problem. It seems to me existing personnel could solve this problem. I believe this problem could best be solved by existing personnel. No revision is necessary. If both you and your audience stand to gain from a proposal, you have: been specific provided adequate support created a win-win situation been moderate When dealing with resistance to a proposal, you should be prepared to listen to people, write them messages persuading them to accept your proposal, and search for compromise. True False When writing a persuasive message requesting an adjustment, you should adopt an apologetic tone, because most companies are annoyed by such requests. True False To prove that a sales letter involves fraud, you must demonstrate all of the following except: the writer’s intent to deceive that the writer made an untrue statement regarding a fact your justification in relying on the writer's statement that the letter was composed on forged letterhead In a sales letter, you should build the audience's interest by highlighting the ________. consumer benefit everyday low price central selling point logical appeals The best fundraising letters are those that give the reader the freedom to say “no” to the request. True False Click here to check your answers. Click here to wipe everything out and start over. Information and programs provided by hcexres@io.com.
Answer the questions in this quiz to see how well you've read and understood the chapter. Feel free to look up answers in the book and retake this quiz until you get all the answers right.
This quiz is based on Business Communication (activebook 2.0) by John V. Thill and Courtland L. Bovee.
When you're through, just click on SEND to check your answers. If you want to start over, just click on RESET!
Information and programs provided by hcexres@io.com.