One day, when life slows down enough, IO President Anthony Wanger plans to write a book. Its title: “The Greatest Story Never Told.” The story is about how there’s nothing virtual about the digital world. And there’s nothing vaporous about the cloud.
Wanger recently welcomed to IO.Phoenix a bus full of startup founders – participants on the 2nd Annual AZ Tech Beat Startup Bus Tour. He reminded them of the importance of the data center in a world focused on the Internet of Things, Big Data, and cloud computing. “There’s a huge industrial infrastructure supporting the Internet and you’re sort of in the belly of the beast here at IO.Phoenix,” Wanger said.
The belly of the beast
IO’s Phoenix data center is a 587,000 square-foot facility on a 30-acre site with over 300,000 square feet of data center space. It is a mixed-density environment that enables customers to match infrastructure density to application needs. For applications with low power density requirements, IO provides raised floor that is capable of supporting up to about 5 kW per rack. For applications with medium (5-8 kW) to high (>8 kW) power density requirements, IO provides modular data center infrastructure.
For more detail, download the IO.Phoenix spec sheet or schedule your own tour.
Wanger shared the story of IO and explained how he and his co-founders George Slessman and William Slessman have long been champions of innovation and new business models. “It’s all about wanting to design a better thing and make it and tweak it and tweak it again so ultimately, you win market share,” Wanger said.
IO’s “better thing” is modular data center technology, integrated with data center infrastructure management (DCIM) software, and run by the best data center operators in the world.
Wanger explained the difference between an IO data center and a traditional data center with an analogy:
Say you really want a beer. But you don’t have any cold ones. The traditional data center model is like putting the beer on the kitchen counter and turning the house thermostat down to 37°. It’s profoundly inefficient.
The modular data center model, in contrast, is like taking the beer and putting it in the refrigerator. It’s much more efficient, because you’re cooling just the space you need to. And it’s much more reliable, because instead of worrying about the whole house, you can focus just on the fridge.
One of IO’s innovations has been figuring out how to scale a data center that is highly reliable and efficient. In addition to IO’s data centers in Phoenix and Scottsdale, they also have data centers in Ohio, New Jersey, Singapore, and London.
Part of the reason we’ve been able to scale our reliable and efficient data centers globally is that the modular data center is standardized – manufactured under Design for Assembly lean manufacturing methods. And it is integrated with DCIM software that enables continuous improvement as well as monitoring and control. So instead of reinventing the wheel every time we open a new data center – like traditional providers do – we can easily roll out a data center that runs just like all the others and can be used to meet each client’s particular needs.
The Internet lives in the data center
“The Internet is a physical tangible thing,” Wanger told the startup founders before sending them on a tour of IO’s Phoenix data center. “The Internet is not a concept. It is not a misty cloud.”
The Internet lives in – and relies on – the data center.