Colocation as a Fast Path to Digital Transformation

Colocation Digital Transformation

This year’s CeBIT Global Conferences in Hannover, Germany has “d!conomy: Join, Create, Succeed” as its theme and invites people from around the globe to “come together to create and shape our digital world.”

Achieving Colocation Digital Transformation

As conference organizers readily admit, the digital transformation process is already underway. Yet challenges remain. While business and IT professionals in the U.S. and Europe understand the importance of adopting a digital business strategy, many are struggling to achieve digital transformation.

According to a survey of global IT executives, their biggest challenge in 2016—cited by 55% of respondents—is providing high levels of service to increasingly tech-savvy customers and employees1.

Meeting the needs of these tech-savvy customer and users requires integrating social media, cloud, mobility, data analytics, and security—in essence, bringing the people, technology, and business together in support of the customer experience.

At the heart of digital transformation is the need for ample flexibility and on-demand scalability, and that starts in the data centre.

With an agile, scalable data centre, previously siloed information can be truly integrated to provide the enterprise-wide business intelligence needed to enter new markets, drive new revenue, and lower business risk. Adding new data types and sources—such as social media, images, and video streams,—can also yield real-time insights that can be used to improve the customer experience, increase engagement, and provide competitive differentiation.

In fact, today’s startups already have an inherent competitive advantage because their businesses were borne on highly flexible IT infrastructures. Instead of undergoing a digital transformation, they are already a digital business. They’re better able to quickly respond to changes in customer demand and to spot new business opportunities. They’re also a threat to enterprises that grew up on legacy infrastructures, and must now undergo a digital transformation just to retain their competitive edge.

The Internet of Things will only grow the number of devices, types of data, and sources of information that will ultimately need to be compiled, processed, and analyzed—a near impossibility with a legacy network.

Colocation can be a huge step forward on the path to digital transformation, and provide the elasticity needed to quickly respond to business demands. These next-generation data centres are software-enabled and managed and, in the case of IO, provide industry-defining modularity and compartmentalization for superior efficiency.

One of the key benefits of colocation is the ability to solve talent shortfalls by turning 24/7/Forever data centre support over to specialized data centre specialists, so that your IT team can make critical and strategic contributions to your digital transformation initiatives.

In addition, colocation providers, like IO, provide UPS support, dual cooling systems, 24/7 monitoring of their power supply and battery levels and other business-critical data centre support as well as inherent redundancy in those systems for 100% uptime—a requirement for digital business. Plus, the “hidden” costs of maintaining power and cooling systems can be cost-prohibitive for most organizations—and keep them from investing in strategic digital initiatives that can drive their business forward.

The costs of fully securing your data can also be cost-prohibitive for most organizations. Colocation providers offer multi-level security from the outside in. From choosing the right location to physically securing the building and individual racks, closets, and cages to ensuring the identity of customers and users, colocation providers deliver high level security.

Colocation also provides organizations with resilient connectivity and faster networking at a much lower price than they can do on their own. In fact, IO is a carrier-neutral data centre with massive bandwidth capacity. You’ll get better, faster connectivity at a lower cost, along with a choice of providers, the ability to switch carriers, and built-in redundancy. That means that businesses will always be digitally connected to the Internet—and the world.

Finally, data centres continually invest in and research the latest energy efficient technologies. With IO, organizations can be assured that they’re not only reducing their footprint, they’re reducing their carbon footprint.

Seventy-five percent of organizations will become—or will be preparing to become—digital businesses by 2020. It isn’t so much about becoming a digital business, but using the available digital tools and technologies to improve their businesses.

Where’s your organization on the digital business spectrum? How will you get where you need to go?


1 Source: “Navigating the Digital Business Transformation,” Unisys/IDG Survey Results, 1/2016.