Pokémon GO Highlights Need to Improve Data Center Latency

Pokemon Go Highlights Need to Improve Data Center Latency

Pokémon GO is not only today’s latest craze, it’s the most popular and downloaded augmented reality (AR) game ever. But if you’ve found yourself throwing a Pokéball that stops and hangs in mid-air, you’re experiencing one of the biggest challenges associated with AR: latency.

Pokémon GO and Data Center Latency: Moving Data to a Location Near You

Today’s networks have speed limitations that introduce latency—latency that won’t be tolerated in our increasingly connected, Pokémon GO world. Why? Consider what a couple of seconds of latency would do to a driverless car that needs to turn or stop. More importantly, consider the impact that latency would have on nearby cars. Having real-time knowledge of the driverless car’s exact location and when to turn or stop is crucial.

Somewhat similarly (but less dangerously), augmented reality must respond as reality does for the sake of authenticity, in real time with no lag time. And, in reality, lag time shouldn’t be any longer than 15 milliseconds (ms)—a seeming feat when most “reality” games provide instant response at around 50ms.

For that to happen—for you to throw your Pokéball and have it land in real time—your data and the data center that stores it must be nearby, thereby reducing any transmission latency. This is the “last mile” concept used to quickly and reliably connect goods and services with people. Perhaps the best example of last-mile technology is Amazon.

Amazon averages 2.5 hours from click to ship—sometimes even a mere 20 minutes—with arrival at your doorstep the same day or even the same hour.1 How? A large and growing network of global fulfillment centers, proximally located. According to Founder and CEO Jeff Bezos:

“…we can have inventory geographically near major urban populations. If we can be smart enough—and when I say ‘smart enough,’ I mean have the right technology, the right software systems, machine-learning tools—to position inventory in all the right places, over time, your items never get on an airplane. It’s lower cost, less fuel burned, and faster delivery.”2

In much the same way, IO believes that having your data nearby—what we call the First Computing Mile—will speed connectivity and delivery of that data. In other words, it’ll reduce latency.

The truth is, IO-powered data center modules already enable organizations to deploy data center infrastructure anywhere they want–from the core to edge. Who knows, your data just might be coming to data center location near you!


1 Source: “AmazonFresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination,” FastCompany.com, 08/05/2013.

2 Source: “AmazonFresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination,” FastCompany.com, 08/05/2013.

DISCLAIMER: This document is for reference purposes only. The information contained herein should not be relied on and neither IO Data Centers, LLC nor any of its affiliates makes any warranties or representations as to its accuracy.